Facebook Ads is always one of the best ways to advertise your products and services to all range of customers. First of all, compared to Google Ads it’s more attractive and easier to demonstrate your content based on images and pictures included. Today, we will talk about how Facebook Ads work.
Firstly, There are a check list that you might want to make clear first:
Every campaign must have their own unique target to reach the most efficiency. In general, some people wanted to make their brand popular, they choose Branding. On the other hands, some others just started their company so they’d love to reach as many people as possible, they choose Reach. Or there’s a guy who wants to promote his website, he chooses Traffic to draw more visitors to his website. Thus, everyone has an own niche, and they want to exploit it the best. This is the full list of Ads Objectives:
After confirming your Purpose of the ads, it’s time to get more specific. The next question is: Who will you aim for? It based on multiple factors: your products features, the market, culture, customer behaviors, age, country, and more. Therefore, you will need to set up your mind and create criteria to form your suitable targeted audience.
Also, you can even go deeper in customizing your audience by selecting Detailed Targeting, which find the audience has relevance or interaction with specific interests, pages, products or hobbies.
Moreover, you can setup placement for your campaign right here: you can setup multiple places including:
These are all the possible placementsyourr you ads. Thus, you can create multiple Audiences within your Facebook Business account and a campaign can run on multiple audiences, based on Ad Sets.
Moreover, you can setup your own customized budget for your campaign. You can choose from Daily Budget or Lifetime Budget. Fill in your threshold suits your needs and it’s almost good to go.
Additionally, you can put your campaign work on schedule. Setting a start and end date for your ads could be easier for you to manage stuff.
Ad Sets is a group of Ads, which target one of your preset target audiences. A campaign can have more than one Ad Set, each Ad Set aims to a specific audience. The audience can be enlarged by the feature Look-alike, which gather all other users have one or more relevance to the based audience. Moreover, this should maximize your reach to all possible potential customers.
Ad sets contain Ads, which pick random from the ad pool and display it to your selected placement. This is where you will need to be creative. Specifically, the Ad will contain:
This is a finished Ad, in one of our Ad Sets. At this state, you can publish it and after a while the Facebook team will review, it will be approved to go live to reach your audience.
You can learn from others to know what to do, what to use and how to design pictures for Facebook Ads. One way is using SpyBadao tool to spy on all Facebook Ads. Also, this should give you the insight of what are selling fast on Facebook via statistics of Likes, Comments and Shares. You can find the tool here: https://app.spybadao.com
In general, Facebook Ads is an extremely effective tool to advertise on social media. It covers the range of many platform and offer you the versatility of placements for ads. Furthermore, the advantage of Facebook Ads is very easy to approach people, because ads were display while people are surfing Facebook, much longer than the time they wander on Google. Additionally, to get success with Facebook Ads, you will need to figure out 4 factors:
Good luck with your campaign and get success with every ad you run 🙂