Business, Facebook Ads, Guide

How Facebook Ads Work

  1. By Winter Verge
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18 Sep

Facebook Ads is always one of the best ways to advertise your products and services to all range of customers. First of all, compared to Google Ads it’s more attractive and easier to demonstrate your content based on images and pictures included. Today, we will talk about how Facebook Ads work.

What you need to make Facebook Ads work

Firstly, There are a check list that you might want to make clear first:

  • The purpose of your Ads. In the end, the result that you receive should be your desired goal. Therefore, you might need to make clear and make sure it will come.
  • Certain understand about your customers and people you want to reach. Thus, you should know exactly what they think, give exactly what they want.
  • Take a look at your wallet. Spend wisely into Facebook Ads and make it worth. Try to make the best out of what you paid.
  • Last but not least, the specific contents, text, banner, image for your ads. This should be based on what you research above to create amazing ads.

1) The Purpose of your Ads

Every campaign must have their own unique target to reach the most efficiency. In general, some people wanted to make their brand popular, they choose Branding. On the other hands, some others just started their company so they’d love to reach as many people as possible, they choose Reach. Or there’s a guy who wants to promote his website, he chooses Traffic to draw more visitors to his website. Thus, everyone has an own niche, and they want to exploit it the best. This is the full list of Ads Objectives:

  • Brand Awareness: Branding job, making your brand become more popular, emphasis on the Brand and Logo
  • Reach: Simple job, try to reach as many people as it can. In short, it shows the ads to everyone as many as possible
  • Traffic: draw click, visit and traffic, send people to a specific website, app or messenger conversation. Thus, you can approach your customer closer.
  • Engagement: encourage people to interact with your ads: Likes, Comments, Shares, Event responses or Offer claims. Moreover, this should make your page go viral fast.
  • App Install: Design exclusively for App, encourage people to install your app in the most convenient way. Also, increase the awareness of your app to Facebook users.
  • Video views: Try to make people pay attention to your video and watch it till the end. In general, this was designed exclusively for the best video viewing experience
  • Lead generation: It will show your ads to multiple ranges of customers, then collect information from the result and give you the insights. This helps you discover the secret of your potential targeted customer range.
  • Messages: Design to encourage people to start a conversation with your page.
  • Conversion: Likely comes with a pixel on a website, aims to encourage people to purchase your items
  • Catalog sales: Offer a catalog, a collection of your products and display to your customers. Customers have the ability to swipe, review and see full range of your catalog, offering multiple choice of items. This is the best way to promote a new collection or to list discounted items on sale off occasions.
  • Store Visits: display your ads at the most essential places to make people come to your store. Mostly based on the location service and aimed to nearby residence/neighborhood.how facebook ads work objective

2)  Your Targeted Audience

After confirming your Purpose of the ads, it’s time to get more specific. The next question is: Who will you aim for? It based on multiple factors: your products features, the market, culture, customer behaviors, age, country, and more. Therefore, you will need to set up your mind and create criteria to form your suitable targeted audience.

  • Countries, places, areas for your ads.
  • Targeted ages.
  • Targeted gender

how facebook ads work audience

Also, you can even go deeper in customizing your audience by selecting Detailed Targeting, which find the audience has relevance or interaction with specific interests, pages, products or hobbies.

Moreover, you can setup placement for your campaign right here: you can setup multiple places including:

  • News Feeds
  • Instant Articles
  • In-stream videos
  • Right column on Facebook
  • Suggested Videos
  • Marketplace
  • Stories
  • Instagram feeds and stories
  • Banner, interstitial
  • Messenger Inbox or Sponsor messages

These are all the possible placementsyourr you ads. Thus, you can create multiple Audiences within your Facebook Business account and a campaign can run on multiple audiences, based on Ad Sets.

3) Budget and Schedule

Moreover, you can setup your own customized budget for your campaign. You can choose from Daily Budget or Lifetime Budget. Fill in your threshold suits your needs and it’s almost good to go.

Additionally, you can put your campaign work on schedule. Setting a start and end date for your ads could be easier for you to manage stuff.

how facebook ads work budget

4) Create Ad Set and your Ads

Ad Sets is a group of Ads, which target one of your preset target audiences. A campaign can have more than one Ad Set, each Ad Set aims to a specific audience. The audience can be enlarged by the feature Look-alike, which gather all other users have one or more relevance to the based audience. Moreover, this should maximize your reach to all possible potential customers.

Ad sets contain Ads, which pick random from the ad pool and display it to your selected placement. This is where you will need to be creative. Specifically, the Ad will contain:

  • The identity of your business: your Facebook page, Instagram account.
  • Ad type: Image, video, or Multiple images/videos, or a Collection.
  • Content: your image, video, text, link type of your ad, target URL, display link, headline, description, Call-to-Action, and more
  • Tracking: Pixel, Conversion tracking

This is a finished Ad, in one of our Ad Sets. At this state, you can publish it and after a while the Facebook team will review, it will be approved to go live to reach your audience.

how facebook ads work

Learn how to create contents for Facebook Ads

You can learn from others to know what to do, what to use and how to design pictures for Facebook Ads. One way is using SpyBadao tool to spy on all Facebook Ads. Also, this should give you the insight of what are selling fast on Facebook via statistics of Likes, Comments and Shares. You can find the tool here: https://app.spybadao.com

 

Final words

In general, Facebook Ads is an extremely effective tool to advertise on social media. It covers the range of many platform and offer you the versatility of placements for ads. Furthermore, the advantage of Facebook Ads is very easy to approach people, because ads were display while people are surfing Facebook, much longer than the time they wander on Google. Additionally, to get success with Facebook Ads, you will need to figure out 4 factors:

  1. The purpose of your Ads. In the end, the result that you receive should be your desired goal. Therefore, you might need to make clear and make sure it will come.
  2. Certain understand about your customers and people you want to reach. Thus,  you should know exactly what they think, give exactly what they want.
  3. Take a look at your wallet. Spend wisely into Facebook Ads and make it worth. Try to make the best out of what you paid.
  4. Last but not least, the specific contents, text, banner, image for your ads. This should be based on what you research above to create amazing ads.

Good luck with your campaign and get success with every ad you run 🙂

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